Maine’s Cooper Flagg Inks Deal with New Balance; Releases New Ad

Earlier this month, Cooper Flagg was in Bangor, filming a sneaker commercial. It was rumored to be a New Balance sneaker commercial.

Today, the commercial was released. You can see it below.

Cooper is set to begin his freshman season at Duke. The Duke Blue Devils open their season on November 4. You can hear that game on 92.9 The Ticket when they host the Maine Black Bears.

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Flagg, 17, is from Newport, Maine. He attended Nokomis High School for one year before transferring to Montverde Academy in Florida.

Flagg has earned several honors including being named Gatorade Player of the Year in March. The award is given to the country's top high school athlete.

Flagg, the projected No. 1 pick in the 2025 NBA Draft, told ESPN the partnership has a special meaning for him.

"The connection with New Balance as a family company and a company with Maine roots means a lot to me," Flagg told ESPN. "That makes this really different and special. My mom used to go to the tent sale for back-to-school shopping there when we were kids. That really aligns the brand with my roots. It's a perfect fit."