Dana White Named One of the Most Influential People in Sports

The president and chief executive officer of the Ultimate Fighting Championship has been named to the inaugural list.

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TIME has revealed its inaugural TIME100 Sports list, recognizing 100 influential figures shaping the global sports landscape both in and beyond competition.

The list highlights how sports continue to bring massive audiences together in real time, while athletes, events, and organizations play a growing role in culture, business, and public conversation.

Dana White is among the names recognized after helping turn the UFC from a once-fringe sport into a global business worth billions.

In 2025, the UFC secured a seven-year, $7.7 billion media rights deal with Paramount, and White is set to host one of the organization’s highest-profile events on June 14th on the South Lawn of the White House.

Before becoming one of the most recognizable figures in combat sports promotion, Dana White built a lasting connection to the Bangor area, where he spent his childhood summers.

A Hermon High School alumnus, White has continued to invest in local real estate, businesses, and community projects over the years.

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And there you have it! Dana White was named among the TIME100 Most Influential People in Sports.

What are your thoughts on his inclusion? We’d love to hear from you! Feel free to join the conversation by messaging us on the app.

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Source: Dana White Named One of the Most Influential People in Sports for 2026