![How Much Will You Spend on Valentine’s Day? [POLL]](http://townsquare.media/site/341/files/2017/02/Money.jpg?w=630&h=420&zc=1&s=0&a=t&q=89&w=980&q=75)
How Much Will You Spend on Valentine’s Day? [POLL]
Jennifer Lopez once sang "Love don't cost a thing." Boy, was she wrong.
According to the National Retail Federation, Americans will spend an average of $136.57 on Valentine's Day. That may sound like a lot, but it's actually down from the $146.84 they spend last year, which was a record. All told, we're going to pony up $18.2 billion, a decrease from the record $19.7 billion we coughed up in the name of love in 2016.
The $136.57 won't all go to one person. Here's a breakdown of how the money is spent:
$85.21 - partner
$26.59 - other relatives
$6.56 - children’s classmates/teachers
$6.51 - friends
$4.27 - co-workers
$4.44 - pets
The most popular gift? Candy, with nearly half of people expected to provide some relief to their loved ones' sweet teeth. That's followed by greeting cards (47%), a night on the town (37%), flowers (35%), jewelry (19%), clothing (19%) and gift cards (16%).
So, now that you know what American plans to do, tell us what you're planning. Valentine's Day demands we bring out the romantic in all of us, financially prosperous or not.
More From
![‘Truck Day’ For The Red Sox [VIDEO]](http://townsquare.media/site/591/files/2015/02/truckday.jpg?w=980&q=75)
![Today is Red Sox Truck Day!](http://townsquare.media/site/697/files/2017/02/truck.jpg?w=980&q=75)
![Mickey Guyton’s Grandmother Has Died](http://townsquare.media/site/204/files/2017/02/mickey-guyton-grandma-passes-away.jpg?w=980&q=75)
![What Are 2017’s Best Cities for Valentine’s Day?](http://townsquare.media/site/341/files/2017/02/Valentine.jpg?w=980&q=75)
![UPDATE: Oil Truck Overturns on Southern Maine’s I-295 [PHOTOS]](http://townsquare.media/site/527/files/2017/02/Maine-State-Police-1.jpg?w=980&q=75)
![UPDATE : Dirigo High School Lockdown Over – 1 Detained](http://townsquare.media/site/490/files/2017/01/RS7593_181547327-scr1121.jpg?w=980&q=75)
![Johnny Cash Song Featured in New ‘Pirates of the Caribbean’ Trailer [Watch]](http://townsquare.media/site/204/files/2017/02/johnny-cash-pirates-of-the-caribbean-trailer.jpg?w=980&q=75)
![Watch the Cadillac Three Perform ‘White Lightning’ for ‘Front and Center’ [Exclusive]](http://townsquare.media/site/623/files/2017/02/CadillacThree-HarrySandler_36.jpg?w=980&q=75)
![All The Verses To The National Anthem, Yup There’s More](http://townsquare.media/site/494/files/2015/05/American-Flag.jpg?w=980&q=75)