Lucky the Leprechaun Is Among the NBA’s Highest-Paid Mascots

While this shouldn’t come as a surprise—Lucky is such a beloved figure in New England sports—we’ve got the full breakdown from around the league.

While most people go to games for, well, the sports, all the pageantry that comes with it—including the mascots who hype the crowd and bring the energy—deserves to be noticed and celebrated.

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Well, having said all that, how do we know how much these NBA mascots are estimated to be paid, and who is looking into this?

To figure out which NBA mascots could earn the most from Instagram, SeatPick commissioned a study looking beyond their traditional game-day roles and into their massive online followings.

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The researchers used influencer marketing tools to estimate each mascot’s potential yearly earnings, factoring in followers, engagement rates, and estimated earnings per post.

With the average U.S. mascot making about $60,000 a year from their day job, this study helps reveal how much more they could make through social media alone.

Benny the Bull of the Chicago Bulls tops the list as the highest-earning NBA mascot on Instagram, pulling in an estimated $1,007,765 a year based on daily posts.

Meanwhile, according to the report commissioned by SeatPick, the Boston Celtics’ own Lucky the Leprechaun ranked eighth, with estimated annual Instagram earnings of $98,550.

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And there you have it! While we don’t have the exact numbers, it’s estimated that Lucky is among the top 10 highest-paid mascots in the NBA.

What are your thoughts on this? We’d love to hear from you! Feel free to join the conversation by messaging us on the app.

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