Kellogg’s Redesigned Toucan Sam and the Internet’s Not Having It
Oh, Kellogg’s what have you done? Do we have a ‘New Coke’ situation here? Kellogg’s has redesigned the classic mascot for Kellogg’s Froot Loops cereal and fans around the world dislike the new look for Toucan Sam.
When everyone in the world seems to be embracing nostalgia, going back to basics and being more ‘real’ than ever during the coronavirus pandemic, Kellogg’s took the opposite approach redesigning Toucan Sam who’s looked the same for years.
The new Toucan Sam from Froot Loops has a turquoise body and a weird (almost blurry) rainbow-colored beak. The response from countries where Froot Loops is sold is not good. To say no one likes it may be a generalization, but it is literally hard to find someone who likes the new Toucan Sam.
Froot Loops is a fruit-flavored breakfast cereal that’s been pleasing the taste buds of children (and adults) since 1963. The original colors were red, orange and yellow. In the 1990s Kellogg’s added green, blue and purple loops.The colors mean absolutely nothing, all the loops are the same fruity flavor.
Someone at Kellogg's thought it was a good idea to not have Toucan Sam's redesign contain a beak mouth. pic.twitter.com/YjFAVkuuHJ
— Pixelbuster (@Nitomatta) May 11, 2020
My exact reaction when I saw Toucan Sam’s redesign pic.twitter.com/CW6HyKWDty
— J. Motoki (@J_Motoki) May 17, 2020
Tried my hand and re-designing that new Toucan Sam. Got rid of the awful human teeth, the solid black line-art, noodle wings, paws, and the over saturated colors. While still trying to stick with the modern chibi cartoon design.#art #ToucanSam pic.twitter.com/N8iOhKqTxN
— wingedwolf94 (@wingedwolf94) May 12, 2020
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